PO Box 542
Milton-Freewater, OR 97862
On January 20, 2017, Rise Media became the first locally grown digital news organization to serve rural southeastern Washington and northeastern Oregon (also known as the Walla Walla Valley). We started with one main premise: to create a news organization for a new generation of thinkers and doers.
For several decades, we have witnessed the recycling of the same tired political and cultural conversation. These outdated narratives encourage us to look backward for answers to the challenges we face. They promote the belief that our best days are those we should return to, rather than those which lie ahead. These conversations are promoted by an outdated and out-of-touch news industry that settles for the status quo. They promote stigmas and misinformation that keeps our people uninformed and uneducated about important matters.
It’s easy to figure out their motivation: make more money. They’ll take money from anyone they can. They collect thousands of dollars each week, in advertising revenue, from our local small businesses. Then they limit how many times we can view content on their website, thereby forcing us to give them more money. They even sit outside our shopping centers trying to bribe us to give them money, with hats and other sweatshop giveaways.
Their reporting is little more than the rewording of press releases, they receive from local government agencies. It’s rare that we see hard-hitting investigative reporting. Meanwhile, the number of people living below the poverty line continues to increase, major healthcare providers are closing down and many of our government bodies look less diverse than the people they serve.
Rise Media was founded to radically change the news industry in the Walla Walla Valley. We exist to stop regurgitating the same recycled conversations. We want to represent a new generation of thinkers and doers. We think forward, because we know our best days are still ahead. We celebrate the diversity of our community, because we know that we’re stronger when we stand together.
We exist to harness technology to create tools & resources that improve civic engagement, to produce hard-hitting investigative reports surrounding issues important to our people, and to give residents in the Walla Walla Valley a new platform to hold our leaders accountable. We do not shy away from asking tough questions & demanding answers. We serve our neighbors, not corporate elitists.
We’re proud of our Code of Ethics that govern how we identify, research and report on the news. Our Values form the basis for what we believe and why we do what we do. We are proudly supported by local businesses and individuals. And, we promise to never use paywalls that restrict your access to our content.
Rise Media is different than any media outlet you’ve ever seen in the Walla Walla Valley. That’s by design. #ThinkForward